Two distinct specialties exist within the professional photography field: commercial photography and advertising photography. Despite both being utilized for promotions, they significantly differ in their intent, style, and end users.
Commercial Photography
Commercial photography involves capturing photos of buildings, models, merchandise, artifacts, and landscapes for promotional purposes.
Idaho Commercial Photography Idaho Commercial Photography Gallery Idaho Commercial Photography Pricing
Typically, these photos find their place in books, reports, advertisements, catalogs, and promotional campaigns. Commercial photography aims to present a product’s essence in its most appealing light. Its style tends to be more neutral, focusing on lighting, styling, and background to ensure the product remains the center of attention without distractions.
Advertising Photography
Advertising photography, on the other hand, aims to capture a mood, emotion, or feeling that a product can elicit in a viewer.
Idaho Commercial Photography Idaho Commercial Photography Gallery Idaho Commercial Photography Pricing
Advertising photography intends to persuade or convince the viewer to want the product. The style of advertising photography is often more bold, inventive, and stylized, as it’s not just about viewers seeing the product, but also about generating specific emotions.
Key Differences Between Advertising Photography and Commercial Photography
The major differences between the two include:
- Intent: Commercial photography aims to capture the essence of a product, while advertising photography seeks to persuade or convince the viewer to want the product.
- Style: Commercial photography is often more neutral, while advertising photography is more bold and stylized.
- End Users: Commercial photography finds typical use in the retail and wholesale sectors for sales materials or promotional endeavors, whereas advertising photography aims to evoke an emotional response in viewers.
Idaho Photography Studios
If you’re in Idaho, Idaho Photography Studios stands as the state’s leader for your business needs. Specializing in both commercial and advertising photography, they excel in showcasing your products optimally, crafting compelling visuals that persuade and captivate viewers. Reach out today for a complimentary consultation.
Conclusion
Although both serve promotional purposes, they pursue distinct goals and demand specific approaches. Grasping these variances can empower businesses to make more informed choices regarding their promotional strategies.
Contact Us
At Idaho Photography Studios, we’re your one-stop destination for all your photographic needs, capturing life’s significant moments from the birth of a child to weddings, and offering services in both professional and personal realms, including personal branding.
We serve Boise, Meridian, Nampa, Caldwell, and surrounding areas in the Treasure Valley of Idaho. Count on Idaho Photography Studios as your trusted photographer to capture life’s moments. Please fill out the form below or call us at 208-760-6464.
Additional Reading
What is a Commercial Photographer?
Advertising Photography in Meridian, Idaho
Advertising Photographer in Boise, Idaho
Differences between an advertising and commercial photographer on Chron