Two distinct specialties exist within the professional photography field: commercial photography and advertising photography. Despite both being utilized for promotions, they significantly differ in their intent, style, and end users.
Commercial photography involves capturing photos of buildings, models, merchandise, artifacts, and landscapes for promotional purposes.
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Typically, these photos find their place in books, reports, advertisements, catalogs, and promotional campaigns. Commercial photography aims to present a product’s essence in its most appealing light. Its style tends to be more neutral, focusing on lighting, styling, and background to ensure the product remains the center of attention without distractions.
Advertising photography, on the other hand, aims to capture a mood, emotion, or feeling that a product can elicit in a viewer.
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Advertising photography intends to persuade or convince the viewer to want the product. The style of advertising photography is often more bold, inventive, and stylized, as it’s not just about viewers seeing the product, but also about generating specific emotions.
The major differences between the two include:
If you’re in Idaho, Idaho Photography Studios stands as the state’s leader for your business needs. Specializing in both commercial and advertising photography, they excel in showcasing your products optimally, crafting compelling visuals that persuade and captivate viewers. Reach out today for a complimentary consultation.
Although both serve promotional purposes, they pursue distinct goals and demand specific approaches. Grasping these variances can empower businesses to make more informed choices regarding their promotional strategies.
At Idaho Photography Studios, we’re your one-stop destination for all your photographic needs, capturing life’s significant moments from the birth of a child to weddings, and offering services in both professional and personal realms, including personal branding.
We serve Boise, Meridian, Nampa, Caldwell, and surrounding areas in the Treasure Valley of Idaho. Count on Idaho Photography Studios as your trusted photographer to capture life’s moments. Please fill out the form below or call us at 208-760-6464.
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