Located in downtown Meridian, Idaho, Scentsy is a renowned international company that offers exclusive personal products. As you can see in the picture, one of their entrances is situated off Pine Street amidst heavy traffic, which posed a challenge for capturing the shot without cars.
The building’s intriguing design with various angles and perspectives made it an exciting subject. We used a medium-format camera with a specialized shift and tilt lens during the shoot. This lens allowed us to adjust the driveway overhead and correct the building’s perspective.
Standard Lens
Comparing the before and after pictures showcased the remarkable impact of the shift and tilt lens. The vibrant and foliage-rich grounds at Scentsy enhanced the overall beauty. To capture the perfect lighting, we spent two days determining the ideal time for the shoot.
When comparing the two images, look closely at the building lines and their differences. You can observe this best if you look at the driveway overhang angle or the roof lines, comparing how they are different. It’s most apparent when you view the clock tower between the standard and tilt-shift lenses. Finally, take a last look at the building itself as a whole. The standard lens makes the building look like it is leaning backward, whereas the tilt-shift lens makes an overall straighter image.
Corrected Perspective
Despite the challenges of congested and well-traveled Pine Street, we created the perfect image. Explore the beauty of Scentsy and its captivating architecture.